Annual Research Studies

2026 Marketing & Leasing Study

Residential marketing is changing fast. Housing providers need clear strategies to attract and convert quality leads.

12 K+
Renter responses collected annually across Canada
6 +
Annual reports published across multi-residential segments
5
Years of continuous benchmarking data
40 +
Markets tracked across Ontario, BC, Alberta & beyond
Yardi

Find out what it takes to stand out in residential marketing and leasing

Multi-residential providers are navigating an increasingly complex set of digital touchpoints, from chatbots and online reputation management to marketplace listings and property websites, all while managing the leasing journey from first contact to signed lease.

This study, conducted with Yardi, surveyed 55 companies at the executive level to understand how leading teams approach marketing and leasing strategy today. It covers digital tools and reputation management, property website practices, the leasing journey from initial touchpoint to signing, and fraud and lease integrity across the industry.

Fill form below to download the report.